Job Duties:

Develop effective regional ATL and execute marketing campaigns to ensure brand’s overall objectives are achieved.
New market entry launches to accelerate growth.
Collaborate with in-market and close collaborations with cross functional team to ensure alignment and deployment of brand strategy and communications to ensure brand plans have maximum impact.
Drive digital marketing through data analytics and ROIs in mind.
Develop social media channels, brand/marketing websites, mobile channels and advertising platform.
Plan, lead, and execute marketing events and exhibitions.
Responsible for creating digital assets with hands-on experience in the development of brand concepts, campaigns, social and digital media.
Demonstrated experience working with external media and creative agencies to develop assets and review and recommend improvements to media plans.
Proven ability to use GA to track relevant metrics and proactively adjust assets and media plans to better hit pre-defined targets.
Monitor regional marketing budget, monthly reporting of marketing effectiveness and weekly project status reporting.
Support in marketing presentations and reports, consumer analysis and monitoring of new product brand’s performance vs target/ forecast.
Identify consumer landscape, competitor analysis and development of brand ecosystem.

Skills/Qualifications:

Minimum relevant University Degree (preferably with minimum 7 years working experience in Marketing, ecommerce and/or in FMCG industry.
Prior experience in regional markets is preferred.
Excellent in managing big numbers, data analysis, and with appetite for growth through results-led experimentation.
Highly fluent in written and conversational English and proficient in spoken and written Mandarin is essential to liaise with regional office and Chinese speaking counterpart.
Strong analytical, interpersonal and communication skills with a positive attitude and take ownership in the roles and projects.

Marketing Manager APAC