Our client, a fast-growing wellness brand redefining its space, is looking for a Digital Performance Content Manager to shape their creative and performance strategies. You'll lead the end-to-end production of digital content, manage paid influencer programs, and oversee freelance creative teams. This is an opportunity to take full ownership of creative processes and make a measurable impact on the growth of a vibrant brand.
Responsibilities : Influencer & Freelance Management :- Lead the in-house paid influencer program, maintaining strong relationships with agencies and influencers.
- Manage content commissioning and distribution across organic and paid digital channels.
- Oversee contracts, budgets, and deliverables for freelance creatives.
- Plan, produce, and execute a content calendar aligned with product launches and marketing goals.
- Develop and manage high-quality content for platforms like TikTok, YouTube Shorts, and Snapchat.
- Ensure all projects meet deadlines, budgets, and creative standards.
- Monitor social media performance to refine strategies for growth and engagement.
- Report performance metrics and trends to leadership, identifying areas for improvement.
- 3+ years in a similar role, with expertise in paid social advertising, influencer marketing, and DTC e-commerce.
- Strong grasp of creative best practices for static assets, UGC, and high-production content.
- Visual storytelling and direct response copywriting.
- Proficiency in production workflows and basic data analysis.
- Strong organizational and leadership skills to manage multiple projects effectively.
- Creative thinker passionate about trends and innovations in advertising.
- Excellent communication skills and a collaborative approach to team dynamics.
Their office is in Camden and you'll be expected in the office most of the time.
